ROLE
Brand Design, Creative Direction
Brand Design, Creative Direction
CLIENT
Baruch College Student Government
Baruch College Student Government
YEAR
2024 - 2025
2024 - 2025
TOOLS
Illustrator, Photoshop
Illustrator, Photoshop
OVERVIEW
As the Chair of Graphics of Baruch’s student government I aimed to reinvent as well as invent branding that would feel modern, recognizable, and representative of the student body.
As the Chair of Graphics of Baruch’s student government I aimed to reinvent as well as invent branding that would feel modern, recognizable, and representative of the student body.
Goal
Create a visual identity that balances professionalism with the energy of student culture, adaptable across a wide range of campus touchpoints. Rather than containing that energy, the system should define a flexible structure—one that gives space for the chaos, personality, and creativity of student-led design to exist.
Create a visual identity that balances professionalism with the energy of student culture, adaptable across a wide range of campus touchpoints. Rather than containing that energy, the system should define a flexible structure—one that gives space for the chaos, personality, and creativity of student-led design to exist.
VISUAL SYSTEM
• new logo
• new type treatments
• Flexible graphic elements
• Scalable identity across formats
• new logo
• new type treatments
• Flexible graphic elements
• Scalable identity across formats
