ROLE
Creative Direction, Merch Design, stylist
Creative Direction, Merch Design, stylist
CLIENT
City University of New York
City University of New York
YEAR
2026
2026
TOOLS
Illustrator, Photoshop, InDesign
Illustrator, Photoshop, InDesign
OVERVIEW
A streetwear-focused merchandise capsule developed to highlight CUNY’s presence within New York City’s cultural landscape. The project extended beyond apparel design into full creative direction, culminating in an editorial photoshoot featured in Hypebeast. For this project, I had the privilege of being able to both design the featured items and direct the accompanying photoshoot.
A streetwear-focused merchandise capsule developed to highlight CUNY’s presence within New York City’s cultural landscape. The project extended beyond apparel design into full creative direction, culminating in an editorial photoshoot featured in Hypebeast. For this project, I had the privilege of being able to both design the featured items and direct the accompanying photoshoot.
goal
create streetwear inspired merch and direct a photoshoot that captures nyc authenticity through cuny's campus and students.
create streetwear inspired merch and direct a photoshoot that captures nyc authenticity through cuny's campus and students.
