ROLE
Art Direction, Design
Art Direction, Design
TOOLS
Illustrator, Photoshop, InDesign
Illustrator, Photoshop, InDesign
YEAR
2024-2025
2024-2025
OVERVIEW
Degree for Every Dream is a large-scale enrollment campaign designed to highlight the accessibility and opportunity of higher education at CUNY. The campaign communicates the message that students from all backgrounds can pursue their ambitions through higher education. I had the privilege of directing some of the photos used, as well as establishing the type treatment and stylization across all assets.
Degree for Every Dream is a large-scale enrollment campaign designed to highlight the accessibility and opportunity of higher education at CUNY. The campaign communicates the message that students from all backgrounds can pursue their ambitions through higher education. I had the privilege of directing some of the photos used, as well as establishing the type treatment and stylization across all assets.
Goal
Create a campaign that encourages high school seniors to apply to CUNY by presenting the university as both aspirational and accessible. The work should feel visually compelling and inviting, while reinforcing CUNY’s academic strength and credibility.
Create a campaign that encourages high school seniors to apply to CUNY by presenting the university as both aspirational and accessible. The work should feel visually compelling and inviting, while reinforcing CUNY’s academic strength and credibility.
