ROLE
graphic Designer, Art Direction, Branding
graphic Designer, Art Direction, Branding
CLIENT
City University of New York
City University of New York
YEAR
2025
2025
TOOLS
Illustrator, Photoshop, canva
Illustrator, Photoshop, canva
OVERVIEW
CUNYverse is a redesign of a student-focused blog that highlights campus life, student stories, and resources across the CUNY system. I had the privilege of developing the primary wordmark and visual identity for the website.
CUNYverse is a redesign of a student-focused blog that highlights campus life, student stories, and resources across the CUNY system. I had the privilege of developing the primary wordmark and visual identity for the website.
GOAL
Combine editorial storytelling with modern digital interface design to create a more engaging and intuitive user experience. Through the use of large-scale imagery, modular layouts, and clear navigation, the redesign enhances content discovery while elevating student voices.
Combine editorial storytelling with modern digital interface design to create a more engaging and intuitive user experience. Through the use of large-scale imagery, modular layouts, and clear navigation, the redesign enhances content discovery while elevating student voices.
