ROLE
Illustration, Art Direction
Illustration, Art Direction
YEAR
2024–2025
2024–2025
TOOLS
Illustrator
Illustrator
OVERVIEW
Taxi is a recurring illustrated character created to support student communications across various CUNY campaigns. The character started as a way of informing new students on good practices but quickly became involved in a key factor of other projects.
Taxi is a recurring illustrated character created to support student communications across various CUNY campaigns. The character started as a way of informing new students on good practices but quickly became involved in a key factor of other projects.
CONCEPT
Create a series of graphics that guide students through key moments, topics, and reminders throughout the semester. The visual system should feel approachable, cohesive, and memorable—designed to support students while remaining visually engaging.
Create a series of graphics that guide students through key moments, topics, and reminders throughout the semester. The visual system should feel approachable, cohesive, and memorable—designed to support students while remaining visually engaging.
below is the original assignment to feature this character. the goal was to create a series of graphics that give students useful tips. i decided to create a character for these graphics now know as taxi, named after the universities yellow.
a later use of taxi for a campaign aimed to address social tension on cuny campus'
